Why Jaws and Barbie were such blockbusters
Why Jaws and Barbie were such blockbusters
Why Jaws and Barbie were such blockbusters at SFlix. "She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."
- Genre: Documentary
- Country: United States
- Director:
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